| It’s not often that you can spend $50 and get something more than a nice handshake at your local salon and spa. But with Salon and Spa Week, which runs through October 19 on the East Coast and Midwest, Back Bay spots will be offering select services priced at $50. For many salons, it’s a chance to bring in new clients or entice current clients to try a treatment they otherwise may not want to try.
“Spa Week is a way for new spa-goers to try treatments they may like,” says Emerge spa director Christine Haddad, who has been at Emerge and G2O salons on Newbury Street for 12 years.
The two spas are owned by L. Joyce Hampers, who is also president of the Newbury Street League. Emerge, at 275 Newbury Street, is the classic, luxurious formal spa experience, with sauna, private steam rooms for women and men, a fireside and roof deck lounges, and juice bar, all complimentary with service.
Their sister store, G2O at 338 Newbury, is more of an urban destination, for which Haddad used the words trendy, casual, hip, and state-of-the-art services.
Emerge is offering two treatments, a 60-minute chamomile body scrub that normally goes for $115. Haddad describes it as a two-step treatment, starting with body exfoliation from the neck down with a pumice and creamy scrub that’s rich in botanicals. Then chamomile body lotion is applied to smooth the skin, and it’s good for all skin types.
There’s also the “Tailored to You Turkish Scrub,” a $115 treatment normally, that starts with an invigorating mineral salt exfoliation with aromatherapy to provide balance to the body. This is followed with a loofah and a soothing botanical lotion.
“It’s a bit more invigorating,” says Haddad. “We selected these because these treatments would be good for all people, for all clients. We wanted something to apply to a broad base, as opposed, to, say, a lip wax, because not everyone wants a lip wax. Everyone would like an exfoliation. It’s really the key step in keeping the skin smooth and radiant looking. There’s nothing worse than dull skin.”
Down the street, G2O is offering two different $50 specials.
The “Suddenly Slim” is normally a $150 75-minute treatment that is for “anyone concerned about fitting into a particular dress for a special occasion, or embarking upon a diet or any type of detoxification of any kind,” Haddad says. “This is extremely detoxifying.”
They take measurements of the client’s body before and after the service, then wrap the client in bandages soaked in a special herbal solution, place the person in a plastic suit, and then in a sauna capsule with dry heat and aromatherapy. “It detoxifies, inches come off, and it tightens the skin,” says Haddad. “It’s very popular. It’s a method of taking off inches in just an hour.”
The other special is for the 50-minute “Rasul Signature Ceremony,” normally $130. This is great for couples, too, she says ($50 each), and G2O has the only Rasul room east of the Mississippi. “There might be one in Tampa,” says Haddad. Anyway, It’s an elaborately tiled steam chamber, where exotic muds of different colors are applied to the client as he or she gazes at a replica of a starlit sky, listen to soothing music, and is treated to aromatic orange and rose in the steam. “It’s water therapy, a body treatment, and relaxation therapy, all in one,” she says. Then a shower turns on from above to rinse off. “It’s like you went on vacation but never got on an airplane or bus. You’re definitely relaxed,” she adds.
Once the Spa Week customers try the services, then, she says, “Maybe they’d like to try other things.” At last year’s Spa Week, they offered hydrotherapy services. “Spa is now a mainstream way of life, not an odd thing that a few people experience. It’s something people need rather than being a luxury. Spa Week brings more clients in. It’s very popular. Book early,” she adds.
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